MINNEAPOLIS – Personal injury law firm, SiebenCarey today announced its new name as part of the firm’s strategic rebranding effort now underway. Formerly Sieben, Grose, Von Holtum & Carey, the new SiebenCarey brand reflects the firm’s current leadership and efforts among its 20 attorneys who assist Minnesotans with legal representation when they need it most.

“SiebenCarey has a rich history protecting the rights of those we serve,” said Jim Carey, president and managing partner of SiebenCarey. “The new brand is a result of our staff and attorneys who work hard every day to help our clients. We’re excited to announce the new name, launch our new logo, update our website (www.knowyourrights.com) and continue our historical service of legal counsel to injured Minnesotans.”

Clint Grose and John Von Holtum first established the firm in Worthington, Minn. In 1960, the founders decided to solely focus on personal injury law cases – one of the first firms in the state to do so. An office in Minneapolis opened in 1965 and Harry Sieben joined the firm in 1969.

Today SiebenCarey is the oldest and largest personal injury law practice in Minnesota. The firm has staff and offices in Minneapolis, Duluth, Fairfax and Lakeville.

SiebenCarey also announced the addition of Danielle Bird to the firm as a practicing attorney serving workers’ compensation. Bird has specialized in workers’ compensation since 2005, most recently with Lynn, Scharfenberg & Hollick where she defended workers’ compensation claims for SFM Mutual Insurance Company.