CLEARWATER, Fla. – BIC Graphic has won three Gold awards at the 11th Annual Service Industry Advertising Awards. The three calendars, developed in partnership with Seltzer Kaufman Marketing in Bloomfield Hills, Michi., were completely custom designs.

There were six awards given for calendars and BIC Graphic received the only gold awards given in the calendar category.

The Service Industry Advertising Awards began in 2003 to recognize the advertising excellence of the service industry. At the 11th Annual Service Industry Advertising Awards, more than 500 advertising agencies and over 1,000 institutions participated.

Some 1,700 entries were received in this year’s competition. A national panel of judges evaluated and rated entries in eight groups and twenty-six categories. The judges awarded 152 Gold Awards, 111 Silver Awards, as well as 82 Bronze Awards.

SIAA is the only advertising awards to specifically recognize the achievements of the service industry.

The service industry is adding a significant contribution to marketing and advertising. SIAA recognizes the creativity and communication accomplishments of the service industry.

BIC Graphic is a leading supplier in the promotional products industry offering the most comprehensive product assortment with the widest variety of decoration methods. In addition to the BIC collection of products, BIC Graphic offers well-known, proprietary brands such as Norwood, Sheaffer, RCC KOOZIE, Atchison, Triumph and JAFFA as well as prestigious partner brands.