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‘Giddy up!’

Local woman was production assistant, cast as extra in new Shania Twain video

Photos courtesy of Shamara Hornick New Ulm native Shamara Hornick (dark hair, at right) is seen on the set of the Shania Twain music video “Giddy Up.” Hornick served as a production assistant on the film, but also appears as an extra. This behind-thescene photo shows Assistant Director Mike Viglione giving direction to the extras, including Hornick.

NEW ULM — Shania Twain has a new music video for her song “Giddy Up” and careful viewers may have noticed a familiar face from New Ulm.

In the video, Shania Twain plays a mechanic frustrated with everyday life, but then her song starts playing and the dancing begins.

The music video features multiple scenes, including in a country western bar. During the bar scenes, if you look to the right of the pool table you will see Shamara Hornick.

(To view the video, go to https://youtu.be/-6BGu-GyKWQ)

Hornick is a New Ulm native and the owner of My Eye Photography. Hornick is a full-time digital artist and photographer specializing in unique portraiture. She started her business in 2016 through her work when she was offered an opportunity to work as a production assistant on the “Giddy Up” video.

Pictured below on set, singer Shania Twain hugs crew members working on the video. Shamara Hornick smiles before receiving a hug. She said the iconic singer was very genuine person.

“I give all the credit to the Director Justin Marmostein of Marmofilms and Assistant Director Mike Viglione,” Hornick said. “They offered me the position of production assistant and cast me as an extra on the set.”

Back in 2016, Hornick was working as an event photographer. She would photograph concerts for local artists in Minnesota and South Dakota.

At a concert in Sioux Falls, she met Viglione. The two worked other art and photography projects over the years. After Viglione became an assistant director on the Giddy Up video, he reached out to Hornick about collaborating on the project.

Hornick remembered that she almost missed the Sioux Falls concert due to bad weather. If she had missed that concert, she might not have met Viglione and missed the chance to work on a professional music video.

Hornick flew to Hollywood in mid-November to work on the video. The video was filmed at five different locations around North Hollywood; a laundromat, country bar, mechanic shop, diner and grocery store. The entire music video was shot in a single day. Filming began at dawn and closed at the end of the film. In that short time, Hornick estimated enough footage was shot to edit the video in ten different

ways.

Hornick had several responsibilities on the set. Basically, she did whatever was needed to aid the production.

“As a production assistant, my duties were constantly changing to adapt to the current needs of the moment,” Hornick said. “This included everything from loading equipment in and out of locations, set dress, set control, tending to the needs of the on-set talent and communicating with the production team.”

In addition to her production assistant work, she was also asked to appear as a background extra during a few scenes. Hornick can be seen in the background of the country bar scene near just to the right of the pool table, wearing a black shirt with a red flannel shirt tied around her waist.

The scene involves some line dancing. Hornick said had about 10 minutes to learn the choreography.

“Luckily, those embarrassing moments were cut out of the final video,” Hornick said. “I am not a dancer.”

Hornick said the best part of the video was meeting Shania Twain. The scene set at the mechanic shop featured Twain and she met with all the production crew working on the video.

“This is where my life was forever changed,” she said. “The iconic Shania Twain greeted me with a hug. She is genuinely a very nice person, her reputation precedes her. It was a dream working on the same set with her.”

Hornick said working on the video was a great experience and she has not ruled out working on future music videos. She has received other offers, but schedules conflict.

“It was inspiring to work with such a talented crew and learn some new things about video production,” she said. “I am thankful for this experience and I’m excited to see what life has in store for me next.”

Hornick continues to own and operate My Eye Photography at 526 S. Minnesota Street. She has run the photography studio in New Ulm since 2017.

Starting at $4.65/week.

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