President Donald Trump is a self-described “counterpuncher.” If you attack him or criticize him he punches back twice as hard. He’s been doing it his whole professional life, including his political life.

So he is easy pickings for someone like Michael Wolff, author of “Fire and Fury: Inside the Trump White House,” which paints a horrible picture of Trump as an undisciplined, tempestuous, incompetent president. Trump has naturally fired back at Wolff and his main source, Steve Bannon. He tried, unsuccessfully, to get a legal cease and desist order to stop the book’s publication. He has started referring to former ally Bannon as “Sloppy Steve,” and on Saturday repeated his lament that the nation’s libel laws are too weak.

In response, the publisher, Henry Holt & Co., moved up the publication date and people in D.C. lined up at midnight to get their copy. It could be a political best seller.

Wolff and his publisher should probably send the president a fruit basket to thank him for his contribution to the success of the book.

Sometimes, Mr. Trump, no response is the best response