Come get your Christmas tree
Small business Saturday in New Ulm

Staff photo by Fritz Busch From left, Violet, Olivia and Heather Hammer tend to a Canaan fire tree at A to Zinnia Floral & Gifts on Small Business Saturday in New Ulm.
NEW ULM — Light snow fell Saturday morning as Small Business Saturday, a promotion to counter Black Friday shopping, got underway.
A to Zinnia Floral & Gifts owner Heather Hammer said Christmas tree sales are good but she has several hundred trees available for sale.
“We were very busy Friday with a lot of trees, greenery and garlands sold but this weekend is our biggest weekend for Christmas tree sales,” said Hammer. “Our gingerbread ornaments have been very popular. We have a tree all decorated with bows, that are also popular.”
She said all the trees inside the store are locally-grown Canaan fir, known for the needle retention of the Fraser fir the pleasant fragrance of a balsam.
“The Canaans are our second-best seller, only behind Fraser fir trees that grow better in sandier soils in Wisconsin, Michigan and the Carolinas,” said Hammer. “We do our displays by themes like gingerbread and bow ornaments that are white, blue or silver. We also have religious-themed displays,” she said.

Inspired owner Christina Schwab holds one of the many Wigglitz (3D-printed toys) available in the store on Small Business Saturday. The toys are known for their wiggly movements that can be triggered by the slightest touch. Schwab said the toys are popular with children but suitable for adults too.
Inspired owner Christina Schwab said pictures, wall décor, food gift items are our top sellers this season.
“Soap mixes and jams are popular,” she said.
“Traditional red and green-themed Christmas items are selling. We were surprisingly busy Friday,” said Schwab. “I think the (Loyal to Local New Ulm) Holiday Passport program really helped.”
Throughout November, the initiative invites shoppers to explore local businesses to collect stamps on passports. Participants can win prizes by submitting their completed passports. The program tracked more than $261,600 in previous years.
Schwab said Wigglitz are a popular new item. The toys are known for their wiggly movements that can be triggered by the slightest touch. Schwab said the toys are popular with children but suitable for adults too.

Gallery 512 Stylists from left, Avery Roiger and Greta Friendshuh stand near a store display.
“Kids and grandmas have been picking them up. I think they like to collect them. They would make good stocking stuffers. Some of them are Christmas characters. They’re made of plant-based material. We sell them daily,” she said.
Gallery 512 Stylist Avery Roiger said the store was far busier than she thought it would be on Black Friday.
“We’ve been busy Saturday too. We offered a $5 discount for purchases of $30 or more,” she said.
“We sold lots of Christmas gifts and cold weather clothing like sweaters, mittens and socks, plus lots of jewelry, lip products, perfume and hair accessories,” said Gallery 512 Stylist Greta Friendshuh.
- Staff photo by Fritz Busch From left, Violet, Olivia and Heather Hammer tend to a Canaan fire tree at A to Zinnia Floral & Gifts on Small Business Saturday in New Ulm.
- Inspired owner Christina Schwab holds one of the many Wigglitz (3D-printed toys) available in the store on Small Business Saturday. The toys are known for their wiggly movements that can be triggered by the slightest touch. Schwab said the toys are popular with children but suitable for adults too.
- Gallery 512 Stylists from left, Avery Roiger and Greta Friendshuh stand near a store display.








