Edwin Morales, a first time business owner, stands proudly under the colorful Papel Picado and shows off many of the store’s items.

From spices like bay leaves, cinnamon sticks, to dried shrimp the Hispanic market offers most any spice needed to make a homemade meal. The store has frozen plantains, tamales de elote, and frozen meats. Snacks like ice cream, Fanta, Jarritos, or the variety of chips have been popular so far.

“I can’t pick a favorite item,” Morales said “I eat it all.”

They hope to expand inventory to sell soccer clothing, flags, and smaller towels. Morales hopes to add clear pricing and more shelving units to the back of the store soon.

Tienda Alianza Latina, a Hispanic market, is located at 1610 S Broadway Street, next to Papa Murphy’s, in New Ulm is open every day of the week.

He wanted to open the store because there was not anything like it in New Ulm or at least hasn’t been for a very long time.

“We like to try new things,” Morales said.

While the space is rented, Morales renovated completely by painting, adding new floors, new shelves, counters, and coolers. An additional service the store provides is sending money anywhere in the world, especially to Mexico and Central and South Americas, with Maxisend.

The store can be found online, and it has a Facebook page under Tienda Alianza Latina, which does most of the promoting.

It is open every day of the week, with hours of 9:30 am to 9:00 pm Monday through Thursday and 9:00 am to 9:00 pm Friday through Sunday.

Edwin Morales, owner of Tienda Aliaza Latina, sells a variety of candy, ice cream, sodas, and chips, along with other goods like spices and frozen meats.

“We are pretty steady on weekends. I’d like everyone to know that we are here to help anyone who needs it. Our doors are open to everyone. Thank you to the community who have been so welcoming and thank you to God because without him this wouldn’t have been possible,” Morales said.

Bay leaves, dried shrimp, cinnamon sticks, Tienda Alianza Latina has most spices needed to make a home cooked meal.

A new Hispanic grocery store, Tienda Alianza Latina, opened in early April in New Ulm. They are still adding inventory and pricing some items.