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‘Avatar 2’ makes waves with $134M domestic debut

“Avatar: The Way of Water “ didn’t make quite as big of a splash as many assumed it would, but James Cameron’s big budget spectacle still helped breathe life into the box office this weekend. The sequel earned $134 million from North American theaters and $300.5 million internationally for a $434.5 million global debut, according to studio estimates on Sunday.

It tied with “The Batman” as the fourth highest domestic debut of the year, behind “Doctor Strange in the Multiverse of Madness” ( $187.4 million in May ), “Black Panther: Wakanda Forever,” ( $181 million in November) and “Thor: Love and Thunder” ($144.2 million in July).

Expectations were enormous for “Avatar 2,” which carried a reported price tag of over $350 million, the pressure of following up the highest grossing film of all time (thanks in part to various re-releases) over a decade later and the daunting task of propping up an exhibition business that’s still far from normal. Everything “Avatar” is oversized, though: the Na’vi characters, the runtime (a staggering three hours and 12 minutes), the technical advancements and the release strategy from 20th Century Studios and The Walt Disney Co.

Going into the weekend many were expecting a domestic debut of at least $150 million. Some even said $175 or higher, but tracking has also not been as reliable a metric during the pandemic.

Disney saw early that “The Way of Water” was going to be a different kind of beast when they looked at pre-sales. For a normal, spoiler-heavy movie like many Marvel offerings, post-opening weekend sales are usually around 5%.

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