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SouthPoint recognized for outstanding marketing

SLEEPY EYE — SouthPoint Financial Credit Union is a recipient of five Minnesota Credit Union Network Marketing Awards. Winners were honored at a virtual event FEB. 18. The award program recognizes outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video and complete campaigns.

“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications and Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We would like to congratulate the winners and thank all of the 2020 applicants for their participation.”

SouthPoint Financial Credit Union was a marketing award recipient in the $250 million to $500 million asset category for:

• Branding, “Putting Community First”

• Complete campaign, “Waconia branch opening”

• Digital, “Non-member automated email journey”

• Printed, “2019 annual meeting report”

• Video, “Putting Community First”

“We are honored to receive these awards from the Minnesota Credit Union Network,” said SouthPoint Marketing and Communications Manager Kim Peterson. “We are proud of the work we do to support our organization‚Äôs mission of people helping people, and thank the selection committee for recognizing our dedication to credit unions.”

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