NEW ULM – Lori Opitz, doing business as the Lori J Mickelson Agency, an American Family Insurance agency located in New Ulm, has been recognized for providing an outstanding customer experience under the American Star Excellence in Customer Experience Certification Program.

“The select group of agency owners who have attained the American Star Excellence in Customer Experience Certification have, according to their customers, consistently provided that outstanding experience and service that makes them clearly stand out among other insurance providers,” said Ann Hamilton, American Family Insurance customer experience vice president.

The service excellence distinction was determined through an evaluation process conducted under guidelines established through the company’s American Star Excellence in Customer Experience Certification Program. The process consists of a customer satisfaction survey which measures customers’ overall experience with their current American Family Insurance agency owner.

Opitz has been an agency owner for American Family since October 2008. Her agency office is at 1401 S. Broadway St. and she can be reached by phone at 507-354-6991.