Each year, the United Way of the Brown County Area, with the support of program sponsors and donors, provides a new backpack and school supplies to eligible area students.

This year, the Heart of New Ulm is partnering with the United Way Backpack Project to offer families additional free resources and fun activities through a Community Connection Resource Event.

On Aug. 4, 2026, eligible families who have registered by July 24 will be able to pick up a back-to-school backpack at the Civic Center from 8 a.m. to 8 p.m. From 3 to 7 p.m., a Community Connection Resource Event coordinated by the Heart of New Ulm will offer a variety of additional activities and resources, including:

• Free shoes from Good in the Hood (4 – 6:30 p.m.)

• Free haircuts from Ed’s Chop Shop, NU Roots Salon and Heat Salon

• Bounce house and games from New Ulm Park and Recreation’s Rec on the GO

• Free hygiene items from South Country Health Alliance

• Free food from Plaza Garibaldi

• Free treats from New Ulm Police Department

• Many opportunities to connect with local resources

This event is open to all community members who register in advance for a free backpack through United Way of Brown County. Children in grades K-12 in Brown County who qualify for school educational benefits are eligible to participate in this program. Families must register online by July 24 at https://www.uwbrowncounty.org/backpack-apply

Shoes, haircuts, food and other products will be available on a first come, first served basis. Availability will depend on the number of families attending. Funding for the event is provided by The Optimist Club of New Ulm.