NEW ULM – The New Ulm Area Chamber of Commerce and Convention & Visitors Bureau (CVB) will host its annual Tourism Luncheon 11:30am, Wednesday, May 6 at Benny’s inside the NU Franklin building.

The event brings together tourism partners, local businesses, and community leaders to celebrate the impact of tourism in New Ulm and prepare for the upcoming season. The luncheon will also include updates on tourism initiatives and strategies to increase visitation and overnight stays.

Tourism plays a key role in supporting local businesses and driving economic activity. Over the past year, visitors generated $18.9 million in spending in New Ulm.

Anyone involved in the tourism industry in New Ulm, through a business or as a volunteer, is invited to the free event. RSVP by April 29th by contacting the Chamber office at 507-233-4300 or chamber@newulm.com.