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New Ulm’s new royalty

Frankee Vavra crowned Miss New Ulm

By Amy Zents 2 min read
The newly crowned 2026–2027 New Ulm Royalty Court poses at Turner Hall. From left: Second Princess Emma Hoffmann, Miss New Ulm Frankee Vavra, and First Princess Keira Sullivan.(Photo by Amy Zents)

NEW ULM -- Frankee Vavra was crowned Miss New Ulm 2026-2027 at Turner Hall during the annual coronation ceremony on Saturday.

Joining Vavra on the royal court are First Princess Keira Sullivan and Second Princess Emma Hoffmann. The new court replaces outgoing Miss New Ulm Evie Mages and Princesses KayLee Evans and Naomi Friese. The evening marked 34 years of the local royalty tradition.

During farewell speeches, the outgoing royalty reflected on their year attending parades, community dinners and local events. They thanked their families, event sponsors and program organizers.

“One thing I learned in my time as princess is the pride that our town has in its history, its community and especially its women,” Evans said.

The evening culminated in the official crowning of the 2026-2027 court, with each member expressing gratitude to their sponsors and the local community as they step into their new representative roles.

“I just want to thank the New Ulm community overall,” Vavra said after her coronation. “It’s been such an amazing experience. My family, the fire department, my sponsor and just overall the community. Thank you so much, and I’m so grateful to represent you guys.”

Rachel Hoffmann, mother of Second Princess Emma Hoffmann, reflected on her daughter’s accomplishment and the commitment required for the role.

“I can’t believe this,” Hoffmann said. ” It is a lot of responsibility, but yes, she wanted to do all this. She’s done it on her own. So proud of her.”

Hoffmann said royalty is not typical in her family, though her niece previously served as New Ulm royalty. 

She said Emma Hoffmann is a figure skater who loves to perform and enjoys the public relations aspects of representing the town.

Local volunteer Adam Towles was named an Honorary Commodore by the Minneapolis Aquatennial in recognition of his volunteer service and community involvement.

Visiting royalty from several surrounding communities gathered at the event, including Sleepy Eye, Gaylord, Gibbon, Winthrop and Lafayette.

The evening concluded with a photo reception near the archway, followed by music by Ragtown.

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