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Thousands drawn to Bock Fest

By Clay Schuldt 2 min read

NEW ULM--For the first time since Bock Fest began, visitors to Schell's Brewery needed to find sunblock more than the bock.

Unusually high temperatures for early March brought large crowds to the 2020 Bock Fest. During festivities, temperatures reached as high as 59 degrees Fahrenheit. Many chose to walk around Schell's Brewery without coats and even a few were seen in shorts. Last year, the high temperature at Bock Fest was 10 degrees.

The official number of people entering Schell's Brewery grounds is unknown, but a rough estimate was 6,200. Staff at the brewery said around 4,000 presale tickets were sold and at least a thousand were in line to by tickets the day of the event.

The downside to the warm weather was increased flooding on the Cottonwood River. In the past year, people attending Bock Fest were able to wander the trails around Schells to the frozen river.

This year, the area surrounding Schell's that usually serves as the bock hunting grounds were flooded. The river was flowing a few yards from the low-level bar.

Traditionally, Schell's would hide seven wooden bock heads in the wooded area. The legend was if all seven were found, winter would end early. However, the hiding location for the bocks was currently underwater. Since winter appears to have ended already, there was no need to find the bocks.

The cancellation of the bock hunt did not detour anyone from visiting the brewery. Many people chose to wander along the edge of the flooded Cottonwood and sit along the new wooded shoreline.

After the brewery closed at 4:30 p.m. many of the festival-goers headed to downtown New Ulm for further celebration. The area restaurants and bars saw a surge in attendance.

The B&L brought in many guests with its ice bar, made from 40,000 pounds of ice blocks. Despite temperatures above freezing the ice bar managed to hold together until after the evening's festivities ended.

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