Ice cream parlor coming to downtown New Ulm
MN EIS to open this spring
NEW ULM — Downtown Minnesota Street is getting a new Ice Cream shop called MN EIS this spring.
The name is a play on Minnesota Nice and the German word for Ice. It is the perfect name for an Ice Cream shop in downtown New Ulm.
Lindsay Schweiss is one of the three co-owners of the MN EIS shop.
“I thought for years that downtown needs an ice cream shop,” Schweiss said. “It felt like the right time to take the idea and put it into action.”
The first course of action was to contact Greg and Bria James for advice on starting an ice cream shop. The couple owns an ice cream shop in Waconia called the Main Scoop. By coincidence, the New Ulm Chamber had already approached them about bringing a shop in New Ulm. The trio decided to go in on the project together.
“It was coincidental, but it felt meant to be,” Schweiss said.
MN EIS is planning on offering 24 different flavors of super-premium ice cream. The shop will use an ice cream supplier from Madison, the same provider as the Main Scoop Waconia uses. The shop will offer other kinds of sweets besides ice cream. A section of the store will be candy focused and different sweets will be available throughout the year.
Schweiss said they are working to get the space ready for a spring opening. There is no set opening date, but MN Eid will be located at 10 N. Minnesota Street, the former site of The Thimble Box, which is moving to a new location.
Remodeling of the space has recently begun. The plan is to give the shop a German flair to its look. There will be some sweets popular in Germany.
As an example; Schweiss described a German sundae called “spaghetti Ice.” The dish looks like spaghetti, but it is ice cream with strawberry toppings on ice cream and white chocolate flakes.
Other possible options include Greek-yogurt, Italian ice or caffeinated ice cream. The standard ice cream flavors will be available like vanilla or chocolate. Home-made waffle cones will be made fresh daily.
MN EIS will have indoor seating as well as to-go options for those who want a cone. Schweiss said the outdoor seating and tables on Minnesota Street will be a benefit to the business.
“It’s perfect. You can grab your ice cream and sit outside somewhere on a bench,” she said.
The exact number of employees is unknown. Schweiss said they will need more employees during the summer months, but there will be a need for year-round staff too. A hiring event will be held 1 to 4 p.m. Saturday, March 28 at the Park and Recreation Center.
MN EIS will be open all year. Schweiss anticipates the store will be open seven days a week with later hours in the summer months. She suggested it could be open until at least 9 p.m. during the summer.
Schweiss said she is excited to soon be part of downtown New Ulm and the German heritage. As a Wisconsin native, she is also excited to bring in ice cream from her home state.