Antiques & Collecting: Fancy signs showed shops’ business
Large signs with flashing lights, clever electric signs with moving graphics and ads that identify a store by brand or content are important. But there were no electric signs before Edison invented the light bulb, so what did they use? The cigar store sign — a life-size, carved wooden Indian often holding tobacco leaves — is recognized even today. An oculist often hung a giant eyeglass frame near the front door. But what could serve as a trademark for a drug store or medical shop? Some 19th-century stores used a large glass jar in a special shape known as an apothecary jar. The jar ...