In the photo are: Ryan Domeier, Rooms & Rest Furniture; Brittney Schmiesing, Chuck Spaeth Ford; Nick Fitch, Hy-Vee, and Beth Nelson, Beth Nelson Insurance Agency.

NEW ULM — The Willkommen Committee of the New Ulm Area Chamber of Commerce stopped at Hy-Vee grocery store to welcome Nick Fitch as the new store director.

Nick and his wife are both from small towns and wanted their two girls to have that same experience. This is Nick’s first opportunity as a store director, coming from Omaha where he was the assistant director. He started his new role in June and his family has just gotten settled in New Ulm with him.

As far as changes to the store, Nick said he’s not looking to make many changes but rather give the store a face lift, such as updating paint and getting new signage displayed. He also wants to increase their social media presence. Nick would also like to see the online shopping expand and grow.