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New Ulm Chamber looks to the future

Names Upper Midwest Management as Industry of Year

September 21, 2012
By Josh Moniz - Staff Writer , The Journal

NEW ULM - The New Ulm Chamber of Commerce hosted its 2012 Annual Event and Silent Auction meeting Thursday at the Holiday Inn.

The event included a review of the past year's activities and the areas the Chamber plans to emphasize in the future.

Chamber President Audra Shaneman said it was pleased with having numerous new business join the New Ulm community during the last year. People are starting to recognize what New Ulm has to offer as a community, she said.

Article Photos

New Ulm Chamber of Commerce President Audra Shaneman holds up the last Hermann the German bobble-head, which sold for $130, at the live auction.

Staff photo by
Josh Moniz

Looking forward, the Chamber is interested in putting a heavier emphasis in a new initiative by the Minnesota Chamber of Commerce to conduct interviews of member businesses on what is important to them. She said 18 interviews of local Chamber members were done last year. Primary issues of importance that came out the interviews were concerns over Highway 14 and wanting to see passage of the District 88 referendum. The interviews helped to get a much more precise view of what member businesses cared about.

"They're concerned about things like the referendum. They're saying they have people they're trying to hire or bring here that are checking the schools and community. They want to be able to bring these people here," said Shaneman.

Eighteen additional interviews are planned. Shaneman is anxious to learn the local and statewide results. The interviews identify potential areas of emphasis for the Chamber.

Upper Midwest Management was named the 2012 Industry of the Year. An official event to commemorate the selection is scheduled for Oct. 25.

The Chamber's 2012-2013 Board of Directors was announced. Eric Bode of New Ulm Real Estate was named chair. Betsy Pieser of New Ulm Furniture was named vice chair. Brian Serbus of SouthPoint Federal Credit was named treasurer. Directors are Michele Schroeder of Upper Midwest Management, Curt Lambrecht of Lambrecht's, Candas Schouvieller of Oak Hills Living Center, Aaron Lambrecht of Shelter Products, Inc., Brad Olson of 3M, Shari Fischer of The Legal Professionals, Sarah Weidman of Beacon Promotions and Mike Wise of Thriveon.

In other business, the last Hermann the German bobble-head from the New Ulm Convention and Visitors Bureau's promotion was sold for $130 during the live auction. Proceeds from the live auction and a silent auction benefit the Chamber.

(Josh Moniz can be e-mailed at



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