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Think SWAP — think “substitute”!

September 20, 2012
The Journal

To the editor:

Have you heard about the new SWAP IT to DROP IT campaign from The Heart of New Ulm Project? We recently launched our new campaign and it's been really encouraging to hear all the buzz and excitement in the community. The idea behind the campaign is to show how you can save 100 calories a day by SWAP-ing a healthier choice, or smaller portion, for the food or beverage you might ordinarily choose.

We'd like to extend a special thanks to the managers at Cash Wise Foods and Hy-Vee for their help in hosting our campaign kickoff cooking demonstrations this past Saturday and to everyone who came out to learn more. It was great to have the opportunity to talk to so many people, answer their great questions, and hear about the SWAPs they're going to try.

One of the questions we've been hearing from a few people is whether the phrasing on our billboard and educational materials is really the way we intended when we state, for example, "SWAP water for cola." The answer? Yes!

When you look at our campaign messages, just think of the word "substitute," which is one of several synonyms for "SWAP," and you'll be on your way to making healthier choices. By reducing your calories by just 100 a day, you can save 700 calories a week, which could help you lose up to 10 pounds in a year. Or, if you're already at a healthy weight, healthier choices can also help you maintain your weight.

We tested our campaign messages with focus groups and designed them to be simple - and the everyday SWAPs you can make are designed to be simple, too. So from now until April, watch for new monthly messages encouraging you to "substitute" or SWAP a variety of healthier foods and beverages for less healthy ones. Thanks to the wonderful support of many restaurants and convenience stores in New Ulm as well as the grocery stores, you'll find ideas for easy, practical SWAPs throughout the community.

Tell us what you're SWAP-ing or read about what others are doing by "Liking" us on Facebook at and following us on Twitter @HeartofNewUlm. We look forward to helping the entire community successfully SWAP IT to DROP IT.

Rebecca Fliszar

Rebecca Lindberg

Registered dietitians with Hearts Beat Back: The Heart

of New Ulm Project



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