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QR?Code placards installed to tell New Ulm’s history

April 22, 2012
The Journal

NEW ULM - Tourists in New Ulm can now use smart phone technology to view video clips on the history of downtown.

In a collaborative effort, the New Ulm Retail Development Corporation (NURDC), a Minnesota Main Street Program Member, along with New Ulm's Heritage Preservation Commission (HPC) have installed 16 QR Code Placards in the Historic Downtown Area. The placards will tell the stories of many historic buildings in the downtown area.

Some of the costs involved in creating and in the telling of the stories were defrayed with technical services funds available to the NURDC as a program member in Minnesota Main Street. The NURDC worked with the City of New Ulm on the installation of these QR Placards.

Article Photos

Staff photo by Kevin Sweeney
Maria Hughes, Administrative Assistant to the City of New Ulm, and Barbara Marti, Director of the NURDC, are shown demonstrating the use of the QR Codes in downtown New Ulm. Placards with QR Scan Codes were installed Friday, allowing smart phone users to scan the code and access video clips about the history of the building.

When these QR Placards are scanned with a mobile device such as an iPhone, Blackberry, or iPad that has a QR Reader application installed, the QR code "sends" the user to a link at the New Ulm website. That linked page is loaded with the video for that particular historic building.

"The NURDC is committed to working for the betterment of retail in the City of New Ulm," said NURDC?director Barbara Marti.

"We (NURDC) have been working on this project, along with another project which utilizes the application, Tagwhat, to combine the use of current technologies to tell the stories of our past and to help in the telling of stories that are being created each day right here in New Ulm.

"It is this blending of old and new, that appeals to both today's youth and to the heritage market those that will come to New Ulm to find out what we were and what is happening right now. Shopping, dining, event venues, and our accommodations owners report that more of their business comes from out of town and with the unseasonably great weather we've had this year we were anxious to get the QR Placards installed. It is very exciting to see business and property owners, officials, and other organizations in the community get inspired and involved to make positive change happen."



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