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AMPI selling Cass-Clay brand

March 17, 2012
The Journal

NEW ULM - Ownership of the Fargo, N.D. area's leading dairy brand is changing, but consumers won't notice the difference, say representatives of the two companies involved in the sale.

Associated Milk Producers Inc. (AMPI) announced it has entered into an agreement to sell its Cass-Clay Creamery to Kemps, LLC.

Terms of the sale call for Kemps to acquire rights to the Cass-Clay brand, recognized in the Upper Midwest for quality fluid milk, ice cream and cultured products such as yogurt and sour cream. Kemps will also acquire the Cass-Clay milk processing operation in Fargo, N.D., where it will continue to manufacture and market the complete line of dairy products. The dairy farmer-owners of AMPI will remain the exclusive milk suppliers for Cass-Clay products.

"We are excited about building on the heritage of the Cass-Clay brand," said Jim Green, president and CEO of Kemps. "We look forward to providing fresh Cass-Clay milk from local farms for years to come."

AMPI and Kemps representatives say the sale is a "win-win" for both loyal Cass-Clay consumers and the local dairy farmers who supply milk to make the popular products. Minnesota-based Kemps is respected in the dairy industry for its strengths in consumer brand management. AMPI's dairy producers are regarded for their expertise in efficiently producing quality milk on family-owned farms.

"This sale allows each company to do what it does best," said Ed Welch, CEO of the Midwest milk marketing company based in New Ulm.

"It allows the dairy farmer-owners of AMPI to focus on maintaining a steady flow of the quality, wholesome milk that is the essential ingredient in making the Cass-Clay dairy products consumers crave."



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