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Beverage SWAP campaign launched by Heart of New Ulm

February 20, 2012
The Journal

NEW?ULM - Hearts Beat Back: The Heart of New Ulm Project has launched a new campaign to help people save calories and lose weight by making healthier beverage choices.

The Heart of New Ulm Project (HONU) has partnered with Casey's, Holiday and Kwik Trip convenience stores in New Ulm on the campaign. Clings on the beverage coolers and counter signs throughout each store give suggestions to help people make better beverage selections.

Rebecca Fliszar, registered dietitian for HONU, said, "The average American adult actually drinks about 400 calories a day. So by making small changes in the beverages you choose, you can lose weight and improve your health. Our suggested SWAPs are lower in calories and more satisfying. For example, if you SWAP a 20-oz. regular soda with an unsweetened water, you can save up to 240 calories and 16 teaspoons sugar. If you do this once a day, you could drop 24 pounds in a year."

Article Photos

Submitted photo
This cling will be found on beverage coolers at convenience stores in New Ulm. It suggests alternatives to sweet beverages to save calories and to better nutrition.

The Beverage SWAP campaign is part of HONU s FoodWorks Program, which works with convenience stores, restaurants and grocery stores in the community to help make healthier foods and beverages the easy choice. For more information, visit and click on Convenience Store Program under FoodWorks.

Hearts Beat Back: The Heart of New Ulm Project is a 10-year initiative to significantly reduce and eventually eliminate heart attack deaths among New Ulm residents. The project is a collaborative partnership of Allina Hospitals & Clinics, the Minneapolis Heart Institute Foundation, New Ulm Medical Center and the community of New Ulm.



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