NEW ULM - The new Kohls-Weelborg Chevrolet LLC dealership formally cemented its commitment to New Ulm last Thursday with its Holiday Meet and Greet Party and a ribbon cutting ceremony.
The dealership, which is owned by Ron Kohls and Brett Weelborg, emphasizes its customer services and community involvement.
On Dec. 15 and 16, the dealership will host its first New Ulm participation in the Freezin for Food drive. The two-day goal of the food drive is to collect 20, 000 pounds of non-perishable foods to donate to New Ulm Food Shelf. The two owners hope to fill a trailer donated by D & A Truck Line. Money donations will also be accepted, with each dollar collected counting towards the goal as one pound of food. The event is also sponsored by KNUJ radio, The Journal and D & A Truck Line.
Kohls and Weelborg have sponsored a similar food drive at their Redwood Falls Ford Mercury dealership for the last seven years with great success.
Kohls-Weelborg Chevrolet moved to New Ulm at the end of last October and replaced the former Bob Schuck Chevrolet dealership.
Prior to the move, the Kohls-Weelborg Chevrolet was located in Springfield since 2002.
According to Weelborg, the move came in response to the economic shift in the automotive industry, including the closure of many other auto dealerships and the elimination of some lines of automobile.
"The expectation from the manufacturer became so large that we needed a larger market," said Weelborg, "The good news is we can still service the people of Springfield, just from a different location. Our time at the Springfield location was very good for us and the customers were the best."
Kohls and Weelborg have been partners and co-owners since 1995. Weelborg said that one of their biggest surprises was the strength of the reception they received when they moved to New Ulm. He said their business increased, and they will try to match it by increasing their inventory and offering more selection, including the possibility of obtaining Corvettes for sale.
"The welcoming of the people and the appreciation the community has for having a dealership in town was surprising," said Weelborg, "We're vested here and we're loving every minute."