Schell’s Brewery is WCCO Viewers Choice for Best Brewery in Minnesota
NEW ULM — Schell’s Brewery is the WCCO Viewers Choice for Best Brewery in Minnesota, the CBS local station announced Wednesday night.
Announcing the news, the station recapped milestones in Schell’s history and present-day business moves.
“Being good neighbors to the people in and around New Ulm is one of the reasons they were one of the few breweries to make it through Prohibition and then the Great Depression,” the station said.
It also noted that Schell’s emerged from the doldrums in the early 1990s by introducing a lineup of German-inspired craft beers — before “craft beer” was even a phrase.